Researching food trends and taking inspiration from other countries from around the world can help you keep on top of what your customers wants.
To help you get thinking, we have put together a quick snapshot of a booming food culture in one of the world's most visited cities in the world - Bangkok.
- Those in Bangkok are prepared to pay for what's new and exotic. A restaurant successful in setting a new trend is enough reason to queue.
- Bangkok hosts a huge variety of international cuisines. Japanese, Korean, Vietnamese and even Israeli reflect just some of the diverse foods thriving in the capital city.
- Pushing boundaries between traditional and modern dishes is certainly a Bangkok speciality, with diners always on the lookout for new flavours, exciting ingredients and presentation.
- Finally a variety of new dish options on the menu is a must for chefs in Bangkok. Their customers love a blend of traditional and unknown foods when dining.