Diner-Designed on a budget

Diner-Designed On A Budget

According to four UFS Chefs

Offering diners an opportunity to tailor their own
culinary adventures is an important step in responding to
the evolving cultural movement of embracing
individuality and choice. Our research shows that
ordering apps, QR codes and self-service kiosks are now
accepted and appealing norms in quick service and
casual restaurants.

But while ideas that embrace technology, AI or visual
experiences can be costly, you can deliver
personalisation in ways that are both cost-effective and
creative. With different global perspectives, our UFS chefs
are here to help you craft your own version of a diner-
designed experience.

Eric Chua Keeps it Simple
It’s important not to overcomplicate things—any menu can
embrace that personal feeling with some slight tweaks. Whether
it’s organising it according to personality types, zodiac signs or
birth months, you create a deeper sense of connection with the
person that is tasting it. Even just naming it in a way that builds
that personal connection is the simplest way to do it. This does
require research, but you should be analysing your customer
profile anyway—you’re operating within your own
neighbourhood.

Pick and Choose with René Noel Schiemer
Although this trend is often seen as expensive, there are many
cost-effective ways of doing it. The easiest one is to start with a
core dish that is vegetarian or vegan and then offer add-ons like
fish, chicken, beef, etcetera, so you have the base that is simple
and affordable, but diners have a choice of building on it.
Protein is the most expensive part, so this approach also saves
money and reduces waste, all the while creating that key
element of flexibility. By keeping the foundation straightforward
and letting people personalise with toppings or extras, you can
achieve an experience without overcomplicating or
overspending.

Joanne Limoanco-Gendrano Embraces Education
I have seen a lot more front-of-house people getting involved in
food preparation—even just the simplest action of pouring
things or cracking something in front of a diner can create such
a buzz. Fine dining started this, with high-end meals like steak
tartare conceptualised around the experience of grinding it in
front of the customer. 

Today, this approach has trickled down into all levels of the food
industry. Whether it’s giving a choice of several ready-made
sauces or a dim sum cart service where you mix a sauce on the
spot—spicy or not—and people can see it. I recently saw a
modern Middle Eastern place doing mini shawarmas, sliced and
wrapped tableside, pressed over coals. You could even choose
to add fries—it’s a little window of choice, but a meaningful
one, nonetheless.

Thaís Gimenez Makes Subtle Moves
I think it’s all about the experience—and this can be done on a
budget by using data smartly. If a customer always orders his or
her beef well-done or celebrates an anniversary at your place
every year, you already have the information to anticipate his or
her needs. Have a high-chair ready for their child, suggest
preparing their meat the way they like it or note the occasion.
Even small tweaks, like presenting the same ingredient with a
different technique—for example, braised tomatoes instead of
seared tomatoes—creates a new experience at no extra cost. It’s
about using what you already know about your customers,
changing the wording or preparation slightly, and making them
feel seen.
That’s personalisation, that’s diner designed, without needing
expensive tech or major investment.

From trend to table

More ways to put this trend into practice

Dips And Toppings: A guide to personalisation
Diner Designed: Explore the trend

Personalisation doesn’t have to be costly, with creative, flexible choices and thoughtful customisation giving diners more control to shape a unique experience of their own.